Note: federatedmedia.net is known as sovrn and lijit is their backend

Hi, Did you get an email from Federated Media or are you looking for Federated Media Review to find out whether is it worth to join federatedmedia.net as a publisher. Yes I was in the same boat 2 months before. Accidently I have received an email from the so called Federated Media and was looking for what is it. I had a look around and I could not find much about federated media. Only the post I was able to see from a blog called laughmom, where she posted a post titled why-im-meh-about-federated-medias-dailybuzz-moms and in that she says she got a unexpected email from federated media, (as it is my case). More over she is having a close look at the terms and conditions of sovrn.com. I did not read full of her research, however if you are interested to know the tricks and tips of their terms it is better to visit her post.

Looks like their terms are here: http://www.lijit.com/company/publisher-agreement

On my publishing life I have tested lot of advertising agencies including commission junction, adbrite, something called traffic marketing place and lot. Some people simply won’t record any clicks or they put all the money in their pocket. I had tried kontera also I was getting around 2cents/13 clicks, and they claim that they pay 70% to publishers. Well I never came up to an agency who will give you 13 visits for 3 cents. (2+1 for kontera 30%). These bad experience made me to stick with adsense which is really transparent.  Recently I have started using infolinks as another source or supplementary income. Due to all these now before signing up with any advertiser I use to browse internet to make sure they are good paymasters for their publishers and not the paymasters for himself.

Federated Media Publishing


Federated media was started on 2005 by John Linwood Battelle an entrepreneur. Since then it has grown and placed itself as a reputed publishing or advertising net work. We have take this with the background of adbrite which has been closed at the same time due to poor performance. When I read that it was enough for me to give them some plus points to join them. Not only that there was no review about federated media at time and at the end the positive points only stayed up with me and I decided to join with federated media=

Federated Media Earnings.


To my surprise the earning was not nil or little. From just one banner at bottom it was earning $3 to $4 usd/day. It is really good if we take the following factors.

  1. There is very little paying alternative is there against adsense. All those people keep lot of extra conditions on for accepting you into their network. They all think that potential customers will visit only popular websites. Imagine that you are thinking that a one internet browser visits a webpage by looking at their websites pageviews/month. I still can not understand from where people get these type of myth.
  2. Other advertisement agencies are simply cheaters or they are not big enough to get good money for clicks from advertisers. Not only that lot of publishers just show adsense advertisements from google through network publisher contracts. That means google take 33% and your publisher takes another 30%.
  3. The place is extra or non important. SO the income we can consider as supplementary.

One of the problem I have found with them is fill rate. I have only 25% fill rate as of now. And I think they do not have any mechanism to show our default or alternate advertisements on unfilled requests. If I can get 100% fill rate then I think It will be a good income. I hope as the network grow their fill rate also will increase.


Federated media Customer Service

Once I have decided to join them I have replied to the customer support and within 2 hours they created an account and send me the details to me.  Upon replying they confirmed the account and asked me to login with my own password. Once I had login, I was able to do payment details and other account details. Payment details I have given is my paypal Id, as for me that is the best and easy option. I am not sure whether bank transfering is better or I never bothered to check or compare commissions and expense in each and every paying method. But I know Some people are very good in that. However as of now I am planning to stick to paypal payment method. Overall the account was up and run by withing 24 hours. So the customer service is pretty Good. (in australian slang “Not Bad”)

My reply to their customer Service


As of now I will start with 728X90 banner

My current ratio of $1.6 to 1000 pages.

Cpc average $0.12




And their Reply

Hi Sajith,

Thanks for registering so quickly! I’ll go ahead and make you some ad tags. It would be helpful to know what your ad chain currently looks like. What CPMs are you earning in each zone? This will help me target specific CPMs for you.




So I give the their Customer service 5 out of 5

Federated Media ads

After I have got advertisement tags I have installed one 728X90 wide ladder board at the top of my website. But the customer service contacted me back and advised me to replace the ads to less important or extra place and to have a study how much it can earn at an unimportant place. (Or something like that) Any way I found out their email regarding this


Hi Prasad,

I’d prefer to start in your lowest performing ad unit and move up from there. Your 728×90 is above the fold so it’s probably the most successful along with your 300×250. What are you earning in your 160×600 ad zone?



I could not understand why we have to do this. Anyway I moved the banner to bottom. I was expecting nil or little money as that was the case for me for chitika. And it was at an extra place I did not bother much anyway


I rate them in between valueclick and cpx interactive

  1. Google adsense
  2. valueclick
  3. infolinks
  4. federated media
  5. cpxinteractive

 Other related resources

  1. Federated Media Review from experienced people.net
  2. http://venturebeat.com/2012/11/09/federated-media-is-done-with-banner-ad-sales/
About Prasad 38 Articles
Hello I am from Melbourne. Thanks for visiting us